How Pedrali Designed 60 Years of Unique, Ultra-Modern Excellence
Monica Pedrali reflects on her family’s design legacy and muses on what’s ahead as Pedrali celebrates 60 years.
While the adage “The more things change, the more they remain the same” may not be true for everyone, it’s certainly true for the Italian furniture manufacturer, Pedrali. Honoring its artisan traditions, Pedrali’s “100% Made in Italy” production means that each piece is constructed in its Mornico al Serio headquarters and in the wood division in Manzano.
“The core values on which the company was founded are beauty, tradition, and innovation,” says Monica Pedrali, daughter of founder Mario Pedrali and current CEO with her brother, Giuseppe. “These values have remained the same but have adapted to change, and they have gone hand in hand with the new challenges and goals we have set ourselves. We have never forgotten the values from which we started, but always with an eye to the future.”
Our collective perception of work and home has been transformed over the last several years. People around the world needed a different kind of furniture—and quickly—and manufacturers who were able to pivot have found a new level of success. Pedrali, whose roots were firmly in outdoor furniture with expansions into hospitality and workspaces, knew a little something about the power of flexibility.
“The workspace is evolving in an increasingly dynamic manner and furniture is one of the key elements in ensuring its multi-functionality,” she says. “Office furniture is evolving to achieve better performance, with the well- being of people as the primary objective.”
Launching a new range of furniture designed specifically for workspaces, including the Toa table and folding screen to define the workstation, as well as the sound-absorbing Buddyhub desk, Pedrali’s furnishings solutions are functional, comfortable, and beautifully designed.
“The strong need for outdoor furniture within office spaces is also growing,” says Pedrali. “This is because of the many advantages that greenery brings to the office: When natural elements are introduced into the workplace, satisfaction, and productivity increase, maintaining high levels of concentration.” Pedrali fully embraced this concept, returning to their roots in outdoor design. With its new releases, Panarea and Reva Twist, terraces, and gardens are infused with a boost of colorful, minimalist elegance.
“Our vision is to find all possible solutions to ensure people’s well-being. This becomes the central element when we design a new product, in the innovation of the factory and its digitalization, and within the distribution channel,” says Pedrali.
“The common goal must be to live and work within a safe environment that can guarantee a higher standard and a better lifestyle for people, both as consumers and as staff within the company. Indeed, there is no sustainable product if it does not come from a safe and sustainable factory.”